YB COMMUNICATION, A STORY-CREATING AGENCY
Our agency was born from a vision: the world does not need more brands, the world needs brands to give it more meaning.
I succeeded
because I was always told
I was going to fail.
Yacine Bachiri, 22 years old and founder of YB COMMUNICATION , has set up a dual support system for brands and entrepreneurs. His support is based on the use of marketing techniques that he has applied within luxury tourism multinationals in which he has held positions of responsibility:
Today, Yacine supports numerous brands in the beauty, entertainment and luxury industries in the development of their brand strategies, but not only...
In 2024, Yacine was nominated
by US magazine Forbes as a Forbes 30 Under 30 candidate. It's a source of pride that has inspired him to help all those who wish to take the plunge into entrepreneurship by building their own brand.
Discover our services
With 6 years of experience in luxury marketing,
we consider ourselves true storytellers.
Our signature ? Storytelling.
Based on your story, we provide you with our huge network of professionals according to your project and your objectives.
Strategy
Without a strategy, you are just a copy.
Define your brand in one sentence. You may not be able to define your brand spontaneously and powerfully in a single sentence... that means you don't have a unique, differentiating concept, and you need a marketing strategy.
The only secret to success on social networks: creating value.
Social Media
Social media is not a magic bullet to grow your brand.
Being present and posting regularly is not enough. Without an impactful content strategy that provides value to your audience, you will not achieve sustainable results.
Digital Marketing
Showcase your brand window to the world
Your website and your digital business are the showcases of your brand.
Let us digitalize your story.
Gaining authority and influence with media and influencers
Public relations are an inevitable development lever for major brands...
but to create public relations you have to know how to tell a story.
Public relations
Let us immerse your customers in a unique experience
The best way to bring your brand to life will always be through events.
It's the best way to create emotional connections with your customers.
Events
Discover our training courses
Learn how to create your brand to become independent.
Yacine Bachiri, founder of the YB COMMUNICATION agency
decided to base himself on the successes and failures of the projects he himself led
for multinational companies to create a unique training program
which allows any entrepreneur to create a brand strategy and a 1-year action plan in just 3 days!
3 days to change everything.
Why our training?
We always speak with YOU.
Our goal is not to teach you school techniques,
Our goal is for YOU to understand how to develop YOUR project using the right marketing techniques.
"
A brand is not a logo.
A brand is the desire to convey
a message that will change the lives of others.
"
YACINE BACHIRI - FOUNDER
Despite his young age, Yacine Bachiri already has a full career:
Event & Community Manager within the Accor group, Communications Officer then Marketing Manager for Marriott International, Launches of the restaurant of chef Norbert Tarayre in a Parisian palace or Co-founder and Brand Manager of a clothing brand in 10 countries in Europe, Yacine has developed a plural vision of marketing and communication through projects combining Public Relations, Events or Strategic Positioning: for 1 year now, Yacine has supported giants of beauty, construction and luxury in their marketing projects but he also helps the entrepreneurs of tomorrow to embark on the adventure of a lifetime...
